Good websites often have interesting blog posts on them. The purpose of a good blog is to keep audiences engaged for longer. This leads audiences and prospective customers to spend more time browsing through your website. When prospective clients spend more time on your website, they become that much easier to convert into customers who willingly spend money for your value offerings. When you regularly upload informative articles and written content with engaging graphics, more people visit your page repetitively, to see what’s new. What’s more, you even end up making your website more SEO-friendly.