In this internet age, it is no longer optional to have a business website. It is absolutely necessary. Businesses without a good web presence are not very likely to resonate with customers. In fact, before making a purchase, the first thing most prospective clients are likely to do, is to Google your brand name. Guess what happens if a website doesn’t show up! The prospective client decides that your brand is not well known in the industry, and thus, may not be reliable. He then goes looking for your competitor who has an online presence. Having a good website with an attractive UI makes your business appear more legitimate, accessible, and reliable.